565
All Systems Go
by Golnaz Alibagi
Listed under: Interviews
Published: Friday, January 08, 2010
With the market set to grow ever more-challenging over the next year, El Azar Levy, of electronic software specialist AccuPos, discusses the benefits of investing in EPOS
“In today's climate, it is more important than ever for retailers to really up the ante when it comes to the service they offer, ensuring they go above and beyond what their customers expect of them, and make things as simple, effective and financially-rewarding for themselves as possible. While traditional cash registers may seem like the most convenient option – needing little knowledge to operate and taking up very little space – they are certainly not the most reliable choice.

As a business owner, your main port of call should be looking after the customers that come into your store and ensuring every person is given as much time, attention and information as possible. Remember, first impressions really do count and while getting shoppers to spend money with you is definitely important, it's essential to ensure their overall experience of the store is a positive one.

Traditional cash registers can cause a number of problems and delay the speed of a transaction significantly as they do not contain any information about the products, but rely on price tags instead – something which can be rather problematic if a label goes missing or is misplaced. What's more, it means retailers will have to ensure both they, and all their staff, know the price of everything they have in-store, in case any of the above scenarios does arise.

With taxes changing left, right and centre these days, it's become increasingly important for retailers to keep on top of their finances and this is where EPOS systems really come into their own, not only automatically reducing or increasing the prices of your stock for you, but compiling accounts into easy-to-read data that you can use to your advantage in the long-term.

The great thing about EPOS systems is that they are so easy-to-use and, whether you're an expert in technology or a complete amateur, as long as you can scan a barcode and open a till, you're pretty much good to go. With red tape taking up so much time nowadays, many businesses are either having to waste valuable time doing their accounts themselves, or hiring people to do it for them – something which can be extremely costly in the long-run. EPOS systems will not only do the work for you, but are likely to be far more reliable than relying on your own calculations or someone else's, and could save you a lot of money and time in the future.

Better still, the systems can also be used to retain details about every customer who visits your store, giving businesses an opportunity to monitor changes in shopper behaviour and keep abreast of the performance of different products in their stores.

With the current economic climate, unlikely to pick up anytime soon, it is absolutely essential for businesses to keep as close an eye on their finances as they can, ensuring they make the most of every single transaction they attain, however big or small it may be. Investing in EPOS systems will not only reduce the amount of time you have to spend on paperwork each month, but it'll make sure every purchase is recorded, processed and stored as accurately, efficiently and quickly as possible.”


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