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Bombay Dreams
Listed under: Trend Report
Published: Tuesday, January 19, 2010
Indian-inspired projects are set to be all the rage this year, but what are the colours, materials and techniques you should be capitalising on? Designer Xane Dravor gives us the lowdown
Have you noticed any change in the number of people expressing an interest in Indian-inspired crafts and if so, why do you think this is?
I have definitely noticed an increase and I think a lot of it has to do with the types of movies and television programmes that have become popular over the last year. The mass media seem to have embraced Indian-inspired food, clothes and culture in a really big way over the past 12 months, with popular Bollywood films – such as Bride and Prejudice – generating even greater interest in the area. Indian actors and actresses are also becoming more popular and this is inevitably having an effect on fashions within the industry. Interestingly, far from losing momentum, this is a trend I think we're going to see take centre stage for quite some time.
What are the areas of the craft market it has filtered into the most?
At the moment, sewing seems to be the most affected, with Indian-inspired home décor and clothing becoming particularly popular over the past year. Having said that, beading, silver work and jewellery making all seem to have caught on to it now too, and it is definitely something I expect to see move into new areas over the next 12 months.
What do you think makes Indian-inspired projects unique?
The colours, patterns and materials used in many of the designs instantly catch the eye and I think the historical and mystical aspects of many of the images and symbols are something people generally find very interesting. These days, crafters are always looking for new and innovative ways of incorporating different meanings into their pieces and Indian-inpired imagery allows them to express themselves through their craft work, whilst experimenting with rare and unusual materials they might not have otherwise worked with.
What do you think are the most popular materials, colours and patterns used in Indian-inspired pieces?
The Om is definitely the most commonly seen symbol, with the Hamsa coming in at a close second. Of course, the Paisely is also a highly recognizable pattern and one that appears to have become particularly fashionable over the last 12 months. In terms of materials, light-weight cottons and delicate silks are definitely worth offering, as is anything in jewel or earthy tones, particularly when mixed with gold.
Have people's perceptions of Indian and ethnic-inspired crafts has changed over the past few years and if so, why do you think this is?
Absolutely, and this is undoubtedly due to the increased exposure of India over the past year, with popular movies and TV programmes causing many people to reassess and, in some cases, completely alter their views about the region. Far from focusing on the more negative and, often, totally untrue stereotypes associated with India, the media has begun celebrating its beauty and culture – and this has inevitably translated into the craft industry, making many people want to recreate some of the beautiful patterns and imagery synonymous with the region.
What do you think of the craft industry at the moment?
It is definitely very competitive right now and companies have to offer a really good package and be very internet-savvy if they want to succeed in today's market. Businesses simply cannot afford to be stagnant and need to get themselves out there at every possible chance.
How do you think the recession is likely to affect the sector?
The recent economic difficulties have been very hard on the market and, unfortunately, we have seen many retail outlets go out of business due to the increased financial pressure. It is always a shame when any shop is forced to close, as it takes away from the diversity of the products out there and makes the market that little bit smaller than it was before. However, I am hopeful about the year ahead and I really do hope the economy picks up soon and allows some of those companies to open their doors once again.
What do you think will be the next big thing?
That is the big question! I am always looking for new trends and inspiration for handmade artisans and often find I discover them somewhere I least expect to; like when I am out shopping or just sitting around watching TV. At the moment, I can't say I have got anything too groundbreaking to say, but that could all change by the end of the week, so make sure you watch this space!
Xane Dravor runs the company House Morbid Ltd in America. She also writes a popular blog and contributes a number of trend-related articles to websites nationwide. For more information, please visit http://www.housemorbid.artfire.com
I have definitely noticed an increase and I think a lot of it has to do with the types of movies and television programmes that have become popular over the last year. The mass media seem to have embraced Indian-inspired food, clothes and culture in a really big way over the past 12 months, with popular Bollywood films – such as Bride and Prejudice – generating even greater interest in the area. Indian actors and actresses are also becoming more popular and this is inevitably having an effect on fashions within the industry. Interestingly, far from losing momentum, this is a trend I think we're going to see take centre stage for quite some time.
What are the areas of the craft market it has filtered into the most?
At the moment, sewing seems to be the most affected, with Indian-inspired home décor and clothing becoming particularly popular over the past year. Having said that, beading, silver work and jewellery making all seem to have caught on to it now too, and it is definitely something I expect to see move into new areas over the next 12 months.
What do you think makes Indian-inspired projects unique?
The colours, patterns and materials used in many of the designs instantly catch the eye and I think the historical and mystical aspects of many of the images and symbols are something people generally find very interesting. These days, crafters are always looking for new and innovative ways of incorporating different meanings into their pieces and Indian-inpired imagery allows them to express themselves through their craft work, whilst experimenting with rare and unusual materials they might not have otherwise worked with.
What do you think are the most popular materials, colours and patterns used in Indian-inspired pieces?
The Om is definitely the most commonly seen symbol, with the Hamsa coming in at a close second. Of course, the Paisely is also a highly recognizable pattern and one that appears to have become particularly fashionable over the last 12 months. In terms of materials, light-weight cottons and delicate silks are definitely worth offering, as is anything in jewel or earthy tones, particularly when mixed with gold.
Have people's perceptions of Indian and ethnic-inspired crafts has changed over the past few years and if so, why do you think this is?
Absolutely, and this is undoubtedly due to the increased exposure of India over the past year, with popular movies and TV programmes causing many people to reassess and, in some cases, completely alter their views about the region. Far from focusing on the more negative and, often, totally untrue stereotypes associated with India, the media has begun celebrating its beauty and culture – and this has inevitably translated into the craft industry, making many people want to recreate some of the beautiful patterns and imagery synonymous with the region.
What do you think of the craft industry at the moment?
It is definitely very competitive right now and companies have to offer a really good package and be very internet-savvy if they want to succeed in today's market. Businesses simply cannot afford to be stagnant and need to get themselves out there at every possible chance.
How do you think the recession is likely to affect the sector?
The recent economic difficulties have been very hard on the market and, unfortunately, we have seen many retail outlets go out of business due to the increased financial pressure. It is always a shame when any shop is forced to close, as it takes away from the diversity of the products out there and makes the market that little bit smaller than it was before. However, I am hopeful about the year ahead and I really do hope the economy picks up soon and allows some of those companies to open their doors once again.
What do you think will be the next big thing?
That is the big question! I am always looking for new trends and inspiration for handmade artisans and often find I discover them somewhere I least expect to; like when I am out shopping or just sitting around watching TV. At the moment, I can't say I have got anything too groundbreaking to say, but that could all change by the end of the week, so make sure you watch this space!
Xane Dravor runs the company House Morbid Ltd in America. She also writes a popular blog and contributes a number of trend-related articles to websites nationwide. For more information, please visit http://www.housemorbid.artfire.com
