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Traditional, Floral and Loud?
by Golnaz Alibagi
Listed under: Trend Report
Published: Wednesday, February 24, 2010
This year's Craft, Hobby and Stitch exhibition was awash with hot new trends. We reveal the five key looks set to take the market by storm this year
With the events of the past year well and truly behind us and the prospect of a new and hopefully more financially-rewarding 12 months to look forward to, now is the time for businesses to really up the ante when it comes to the ranges they have in-store, ensuring they are clued up on all the latest trends and ready to pull out all the stops when it comes to drumming up new custom. But what are the top trends for 2010?

With interest in sewing, dressmaking and home decor continuing to gain momentum, it's hardly surprising fabrics were a hot talking point at the show, with many of the best-known names in the industry introducing some truly awe-inspiring designs.

Cath Kidston-inspired pieces were all the rage, with floral fabrics and housewife-inspired materials particularly prominent at the show. Last year's celebration of all things vintage and homemade is set to continue, with traditional patterns, such as red and white checks, flowers and beach-style prints, very much in favour. Colour-wise, anything girly will be in vogue, with light pinks, yellows, blues, purples and white all in fashion. However, two-tone pieces will also be popular, particularly ones featuring similar colours in a range of different tones, such as pinks and oranges.

Animal prints are also going to be huge in 2010, with leopard, cow, tiger and zebra-inspired pieces set to be particularly popular over the next year. In terms of colours, black and white designs are definitely worth looking out for, as are fabrics in varying tones of orange and brown, including deep ambers and mahoganies with slightly red undertones.

Old-fashioned patterns will also be making a comeback, with polka dots, stripes and tartan-inspired fabrics boasting a very strong presence at the show. Black, pink and blue fabrics with large white polka dots will also be particularly popular, as will tartan-style pieces in deep purples, dark greys, orangey browns and navy.

Lady Gaga-inspired pieces are also going to be very much in favour, so anything bright pink, sequinned or shiny will be in huge demand, particularly beads, gems, embellishments and feathers in vibrant hues. Sequins will be huge in 2010, especially pink, red, black, gold and silver-coloured ones, as will boa-style feathers and Strictly Come Dancing-inspired designs.

With speculation about the recession's end rife, now is the time to really capitalise on this season's biggest trends, ensuring you not only boost your own business, but the future of the industry as a whole.












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