Interest in crafts is set to reach a new high in the new year thanks to the launch of an uber-trendy sewing cafe in the heart of the capital.

Based in Marylebone, Homemade London offers customers a range of crafting supplies and hosts private parties for those with an interest in fashion, accessories and interiors. The store also provides an extensive selection of workshop classes – teaching everything from stitching and dressmaking, to creating your own fragrance – and boasts its own sewing cafe where guests can hire machines by the hour whilst enjoying a cup of tea.

Those attending workshops will be treated to glasses of sparkling wine, a light supper and a range of high-quality delights, including breads from Gail's bakery, cakes from Cocomaya and cheeses from La Fromagerie.

Committed to supporting some of the UK's greatest talent, its interior features pieces from some of the craft world's finest artisans, including Elli Popp, Ercol, Robin Day and Tom Dixon.

The outlet is just one of a number of sewing cafe-style outlets to launch over the past year and has already attracted attention from some of the country's leading publications.
Commenting on the innovative business' launch, Homemade London's PR consultant, Nicola Robinson, says, “The recession has resulted in people becoming more mindful of what they buy than ever and many are now looking for places that will allow them to escape the difficulties of the everyday world and indulge in a few hours of 'me' time.

“As such, the demand for places like this is massive right now and although there does seem to be a bit of a trend for sewing cafes at the moment, ours is unlike anything out there due to its central location,” she explains.

Revealing that the outlet currently attracts people of all ages and backgrounds, she adds, “We get everyone from young professionals and stay-at-home mums, to families and everyday crafters visiting us and a lot of customers tend to come along with their friends and colleagues as well. In today's increasingly challenging climate, simply selling craft supplies isn't enough; retailers need to offer something really unique to stand out, and look for ways to transform their businesses from places customers simply go to shop, into entertaining destinations in themselves.”

Addressing the fantastic response to the store, she says, “It's been phenomenally busy over the Christmas period and we've had a lot of interest from the media, which has been great. We're certainly feeling very optimistic about the year ahead and believe a business like this is exactly what the Capital needs right now.”

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