|
Knitting Sees a Surge of Male Customers
Listed under: News
Published: Monday, October 10, 2011
Two of the UK's leading clothing companies have revealed that there has been a huge increase in the number of men shopping for wool over the last few years.
According to major retailer John Lewis, the proportion of male haberdashery customers have doubled in the past two years from 20 to 40 percent at its city centre branches, London and Newcastle.
Hand-knitting company Rowan, has estimated that the number of men using its services has doubled in the past four years and as a result, it launched the Dalesmen Collection for autumn/winter 2011; its first dedicated collection for men in six years.
Independent retailer, I Knit, based in the heart of the capital has also seen a surge, with now between 10 and 15 percent of its customers being male, compared with just 5 percent five years ago.
It seems men are more passionate about knitting than ever before and one man in Sussex has started up his own knitting workshops, to help encourage more males to join.
David Wishingsky, works for the Post Office Tea Rooms in St Leonards-on-Sea in East Sussex, and launched a knitting group in the café last week after learning the therapeutic craft just six months ago.
Make sure you tailor your selection to suit both sexes as knitting continues to catch on!
Have you welcomed more men into your store recently? Let us know! Email .(JavaScript must be enabled to view this email address) or tweet us @CraftBiz
Hand-knitting company Rowan, has estimated that the number of men using its services has doubled in the past four years and as a result, it launched the Dalesmen Collection for autumn/winter 2011; its first dedicated collection for men in six years.
Independent retailer, I Knit, based in the heart of the capital has also seen a surge, with now between 10 and 15 percent of its customers being male, compared with just 5 percent five years ago.
It seems men are more passionate about knitting than ever before and one man in Sussex has started up his own knitting workshops, to help encourage more males to join.
David Wishingsky, works for the Post Office Tea Rooms in St Leonards-on-Sea in East Sussex, and launched a knitting group in the café last week after learning the therapeutic craft just six months ago.
Make sure you tailor your selection to suit both sexes as knitting continues to catch on!
Have you welcomed more men into your store recently? Let us know! Email .(JavaScript must be enabled to view this email address) or tweet us @CraftBiz
