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Leading Publication Highlights Buoyancy of Crafts
by Golnaz Alibagi
Listed under: News
Published: Monday, May 24, 2010
A recent report in one of the country's most highly-regarded newspapers has cast light on the growing interest in craft-related pastimes over the past year, suggesting that financial concerns have led to many people making, mending and sewing their own clothes.

The story, which featured on The Guardian's website earlier this month, reveals that cheaper retailers, such as Primark, Peacocks and New Look have also experienced a sharp rise in sales, with fashion websites like ASOS also doing particularly well.

Knitting and sewing have been especially buoyant, with sales of vintage items from charity shops also on the up. The number of shoppers recycling their clothing has also shown significant growth, seeing swap parties and purchases of items on auction sites, such as eBay, rise considerably over the last 12 months.

Interestingly, the report suggests that age has had a lot to do with people's shopping habits, with consumers aged between 25 and 54 most likely to have traded down on their spending. Attributing their lack of funds to greater financial commitments, such as mortgages and having young children, the story suggests that the current success of cheaper retailers could be as much to do with the rising number of older shoppers, as the current economic climate.

The report also highlighted the fact that around four million people are now buying fewer items of expensive clothing, suggesting that interest in haberdashery-related materials is likely to grow considerably over the next year.


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