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Online Sales Set to Overtake In Store Purchases
Listed under: News
Published: Monday, April 12, 2010
Up to 88% of UK consumers did their shopping on the internet over the past year, seeing the total number of transactions made online amount to just eight percent less than those made in store, according to a recent report conducted by the independent market research company, Vision Critical.
The survey, which suggests web sales could exceed high street purchases over the next 12 months, indicates that the sharp rise is due to a number of differing factors, with friendlier services, speed of service and better product information, just some of the benefits mentioned.
Surprisingly, those aged over 55 were most in favour of shopping on the internet, with 48% of consumers surveyed believing they get a better service online.
Commenting on the findings, Nick Jefferson, CEO of Likemind, says, “These results demonstrate that an increasing number of people from every demographic are choosing online ahead of face-to-face brand experiences. The way technology is being used to replicate and improve on the ideals of service is constantly evolving and making a much stronger impression on shoppers than bricks and mortar retail.”
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The survey, which suggests web sales could exceed high street purchases over the next 12 months, indicates that the sharp rise is due to a number of differing factors, with friendlier services, speed of service and better product information, just some of the benefits mentioned.
Surprisingly, those aged over 55 were most in favour of shopping on the internet, with 48% of consumers surveyed believing they get a better service online.
Commenting on the findings, Nick Jefferson, CEO of Likemind, says, “These results demonstrate that an increasing number of people from every demographic are choosing online ahead of face-to-face brand experiences. The way technology is being used to replicate and improve on the ideals of service is constantly evolving and making a much stronger impression on shoppers than bricks and mortar retail.”
What do you think? Email your thoughts to .(JavaScript must be enabled to view this email address)
