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Shoppers Still After a Bargain
Listed under: News
Published: Wednesday, June 22, 2011
If you think that placing an eye-catching bargain next to your till-point won't tempt customers into making a purchase, then think again.
A new report suggests that more and more consumers are straying from the shopping list and making an unplanned buy in store compared to previous years.
It seems that despite the age of austerity, shoppers are more attracted to a bargain than ever before, according to the survey conducted by shopping research agency Shoppercentric.
76% of women admit to making an impulse buy, compared to 74% in 2008, and the motivation to spot a bargain has become paramount, with 41% of shoppers admitted they would make a purchase if the price was right, higher the the 35% in 2008.
Promoting 'bargain bins' or impulse POS buys could really help boost your revenue with the current state of customers shopping habits.
Danielle Pinnington, managing director at Shoppercentric, said: “Historically, impulsive spending implies frivolous spending behaviour but this not necessarily the case today – now impulse behaviour can be the mark of a smart and savvy shopper.
“It’s about opportunism: seeing a product at a good price or spotting a bargain that genuinely saves money – these are the factors that drive impulse while allowing shoppers to feel they are in real control of their spending during difficult times.
“Impulse should no longer be thought of as frivolous behaviour – increasingly it is savvy opportunism.”
It seems that despite the age of austerity, shoppers are more attracted to a bargain than ever before, according to the survey conducted by shopping research agency Shoppercentric.
76% of women admit to making an impulse buy, compared to 74% in 2008, and the motivation to spot a bargain has become paramount, with 41% of shoppers admitted they would make a purchase if the price was right, higher the the 35% in 2008.
Promoting 'bargain bins' or impulse POS buys could really help boost your revenue with the current state of customers shopping habits.
Danielle Pinnington, managing director at Shoppercentric, said: “Historically, impulsive spending implies frivolous spending behaviour but this not necessarily the case today – now impulse behaviour can be the mark of a smart and savvy shopper.
“It’s about opportunism: seeing a product at a good price or spotting a bargain that genuinely saves money – these are the factors that drive impulse while allowing shoppers to feel they are in real control of their spending during difficult times.
“Impulse should no longer be thought of as frivolous behaviour – increasingly it is savvy opportunism.”
