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STAEDTLER Launches Competition
Listed under: Top Story
Published: Wednesday, June 08, 2011
Staedtler has just launched the FIMO® Originals competition, run in association with Aceville Publications, the UK's leading publisher in the crafting magazine market.
Conceived to increase awareness of the FIMO® brand by linking packaging recognition with the product's potential, the competition offers your customers the chance to win a FIMO® house party or school workshop, a design commission for FIMO® point of sale material, the chance to feature in Crafts Beautiful magazine and a bumper selection of FIMO® goodies, plus fantastic runner-up prizes. An ‘Entries Gallery’ viewed on-line into 2012 will continue the FIMO® brand awareness message.
Each year STAEDTLER analyses major trend forecasts and collates user feedback as part of its new product development programme, translating this information into new FIMO® products and targeted marketing campaigns.
Split into distinct categories to appeal to adult and younger crafters, with prize offerings tailored to suit, the competition will be promoted through Crafts Beautiful and Craft Business, plus promotion to younger crafters through STAEDTLER’s Teachers’s Club http://www.teachersclub.staedtler.co.uk.
STAEDTLER’s trend forecast research inspired the entry themes for the ‘FIMO® Originals’ Competition 2011, and include tribal, abstract and nautical.
Tribal motifs are a key trend this year with a renewed focus on tribes and ethnic designs, including African culture and craft. Beads, surface textures and patterns will feature strongly so we are seeing a lot of animal prints, snakeskin and zig zags.
An infinite number of unique and interesting beads can be created from FIMO® oven-hardening polymer modelling clays in soft, classic or effect variants, and can be produced uniformly with the aid of the FIMO® bead roller.
Ideal for crafting sculptures or homewares, FIMO®air natural, which is available in a range of muted, earthy colours, can be drilled, carved, painted or filed after drying, making it a particularly versatile craft medium for creating tribal artworks.
For masks, FIMO®air light is ideal as it is so lightweight and a perfect medium for children to create totem poles, tribal beads or jungle beasts quickly and easily.
FIMO®air clays can also be combined with leaf metal from the FIMO® Hobby & Creative range to replicate ethnic patterns embellishing vases, plant pots and candle holders - just some of the home interior products that are likely to be decorated with tribal designs in 2011/12.
Entry to the ‘FIMO® Originals’ Competition is simple. For your customers to be in with a chance of winning, all they need to do is upload an image of their FIMO® original creation to http://www.fimo-originals.co.uk by 31 August 2011.
STAEDTLER is fully supporting the ‘FIMO® Originals’ Competition with an intensive media campaign in print and on-line, hands on demonstrations and P.O.S. material.
Each year STAEDTLER analyses major trend forecasts and collates user feedback as part of its new product development programme, translating this information into new FIMO® products and targeted marketing campaigns.
Split into distinct categories to appeal to adult and younger crafters, with prize offerings tailored to suit, the competition will be promoted through Crafts Beautiful and Craft Business, plus promotion to younger crafters through STAEDTLER’s Teachers’s Club http://www.teachersclub.staedtler.co.uk.
STAEDTLER’s trend forecast research inspired the entry themes for the ‘FIMO® Originals’ Competition 2011, and include tribal, abstract and nautical.
Tribal motifs are a key trend this year with a renewed focus on tribes and ethnic designs, including African culture and craft. Beads, surface textures and patterns will feature strongly so we are seeing a lot of animal prints, snakeskin and zig zags.
An infinite number of unique and interesting beads can be created from FIMO® oven-hardening polymer modelling clays in soft, classic or effect variants, and can be produced uniformly with the aid of the FIMO® bead roller.
Ideal for crafting sculptures or homewares, FIMO®air natural, which is available in a range of muted, earthy colours, can be drilled, carved, painted or filed after drying, making it a particularly versatile craft medium for creating tribal artworks.
For masks, FIMO®air light is ideal as it is so lightweight and a perfect medium for children to create totem poles, tribal beads or jungle beasts quickly and easily.
FIMO®air clays can also be combined with leaf metal from the FIMO® Hobby & Creative range to replicate ethnic patterns embellishing vases, plant pots and candle holders - just some of the home interior products that are likely to be decorated with tribal designs in 2011/12.
Entry to the ‘FIMO® Originals’ Competition is simple. For your customers to be in with a chance of winning, all they need to do is upload an image of their FIMO® original creation to http://www.fimo-originals.co.uk by 31 August 2011.
STAEDTLER is fully supporting the ‘FIMO® Originals’ Competition with an intensive media campaign in print and on-line, hands on demonstrations and P.O.S. material.
