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Storming the Newstand
Listed under: NewsTop Story
Published: Friday, October 27, 2006
The innovative card making title, published by Aceville Publications Limited, has sent crafters in a spin with its exciting new format. Sarah Neal, editor of Let's Make Cards! has been very pleased with the response to the magazine since its launch on 20th October 2006. "The reaction from readers has been amazing! We have received a vast number of responses, both to our survey and via email, and consumers seem delighted with the package," Sarah explains.
People are purchasing Let's Make Cards! first and foremost as a magazine, not as a carding kit, and are drawn to the fact it is full of tips and inspiration. “They see it as a bonus that they can put their skills into practice straight away,” she adds. “The most enthusiastic section of the audience has been the die-hard crafters who couldn't wait for it to come out and wanted to immediately let us know they weren't disappointed! But there is evidence that it is also introducing beginners to a brand new hobby,” she says.
Craft retailers can also expect to see some of the positive effects of this innovative publication as it encourages more people to take up a creative hobby. Amanda Slingo, online retailer of card making, scrapbooking and craft supplies, ArtyMiss, has been impressed with the interest the publication has sparked. “The presentation of the new magazine is very appealing. Having seen it on the shelves, I can fully understand how tempting it is to purchase,” Amanda explains. She thinks that the time of the launch has been a key factor in its appeal. “People send so many cards throughout the year, but at Christmas they send a lot in one go! This means people who have never bothered trying to make cards before might be tempted to make a ‘batch’, she says.
With this, she hopes that it will tempt an increasing and varied audience to try their hand at card making. “By bringing crafts to the newstand, it makes it readily available to everyone. By offering one easy to identify, simple product to purchase at a great price point, we should see a significant increase in people ‘having a go’,” says Amanda. She also believes that this publication will act as a lure and once people have been introduced to card making, will seek out craft retailers for products and advice to further their interest. “Whilst the kit provides a foundation of products, some things are just not practical to include like glue, craft knives, cutting mats and punches. Consumers will seek these things out to further embellish their projects to their own personal taste and style,” concludes Amanda.
Craft retailers can also expect to see some of the positive effects of this innovative publication as it encourages more people to take up a creative hobby. Amanda Slingo, online retailer of card making, scrapbooking and craft supplies, ArtyMiss, has been impressed with the interest the publication has sparked. “The presentation of the new magazine is very appealing. Having seen it on the shelves, I can fully understand how tempting it is to purchase,” Amanda explains. She thinks that the time of the launch has been a key factor in its appeal. “People send so many cards throughout the year, but at Christmas they send a lot in one go! This means people who have never bothered trying to make cards before might be tempted to make a ‘batch’, she says.
With this, she hopes that it will tempt an increasing and varied audience to try their hand at card making. “By bringing crafts to the newstand, it makes it readily available to everyone. By offering one easy to identify, simple product to purchase at a great price point, we should see a significant increase in people ‘having a go’,” says Amanda. She also believes that this publication will act as a lure and once people have been introduced to card making, will seek out craft retailers for products and advice to further their interest. “Whilst the kit provides a foundation of products, some things are just not practical to include like glue, craft knives, cutting mats and punches. Consumers will seek these things out to further embellish their projects to their own personal taste and style,” concludes Amanda.
