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RETAIL: Website Helping Hand For High Street
Listed under: News
Published: Monday, November 19, 2007
A new website has been launched which promises to help high street retailers under threat from out-of-town superstores. The site, http://www.mylocaloffers.com, enables businesses to reach out to local customers and promote special deals for free. It's thought the tool will give independents the opportunity to compete with larger national stores and their substantial marketing budgets.
Traders create a special offer or a promotion coupon which can then be viewed by local shoppers. The system also offers businesses the opportunity to track how well each voucher is performing.
Peter Gadsby runs a chain of craft shops across the Midlands and believes something needs to be done to improve trading in increasingly deserted town centres. “We're getting competition from the internet as well as out of town places and I think the web especially is making a huge difference,” says Peter. “The local councils don't seem to care either and there doesn't seem to be any consideration to shopping trends. Renting rates are shooting up and it's becoming even more expensive to park in town centres; public transport is also poor. The question is, does anyone in the local authorities really care enough to do anything? I don't think that they are involved in city life enough to make any difference,” he concludes.
To read more on this topic check out our article Tackling Tumbleweed Towns in the upcoming issue of Craft Business.
Traders create a special offer or a promotion coupon which can then be viewed by local shoppers. The system also offers businesses the opportunity to track how well each voucher is performing.
Peter Gadsby runs a chain of craft shops across the Midlands and believes something needs to be done to improve trading in increasingly deserted town centres. “We're getting competition from the internet as well as out of town places and I think the web especially is making a huge difference,” says Peter. “The local councils don't seem to care either and there doesn't seem to be any consideration to shopping trends. Renting rates are shooting up and it's becoming even more expensive to park in town centres; public transport is also poor. The question is, does anyone in the local authorities really care enough to do anything? I don't think that they are involved in city life enough to make any difference,” he concludes.
To read more on this topic check out our article Tackling Tumbleweed Towns in the upcoming issue of Craft Business.
Hi Peter
Sometimes i know we have got big issues with the internet but i have just been to my local Netto tonight for a few bits and was so shocked to see a christmas card set to make your own cards made by RED HOT BED, what is that all about? i have just had an order with them over two hundred pounds i feel so deflated why should customers buy of me when they can get goods with there weekly shop ???????????
Michelle x