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Winning Workshops
Listed under: Top Story
Published: Monday, April 30, 2007
Colinette Yarns workshops, which have been running for three years from the Head Office in mid-Wales, have proved to be very popular, especially with retailers
“These workshops are particularly advantageous to our stockists, as they help to promote sales of Colinette yarns through these outlets by stimulating interest in the whole creative process. This is achieved by providing new ideas for using the yarn and, of course, generally helping to increase the demand for the knitting pattern booklets,” commented Elaine Jones, retail manager for Colinette. Each participant receives a goody bag which includes a list of Colinette retailers. “This serves as a useful means of promoting customer flow in Colinette outlets nationwide,” Elaine added.
Over the years the workshops have covered a number of different subject matters, not just knitting but rag-rugging, creative felt-making and crochet, as well as sewing crafts. “Some workshops are much more popular than others. Participants come from all around the country and include all age groups from the very young and teenagers, through to retired ladies,” she said.
“2006 was an especially busy time for us in our workshop programme and we are looking forward to this continuing trend this year,” Elaine explained. Retailers, of course, are also buying into this whole idea of customer participation, by holding their own workshops, knit and natter courses and so on, and we fell that everything that can be done by way of encouraging more people to get creative helps to expand the whole yarn user market and is good for everyone engaged in the industry at every level.”
Over the years the workshops have covered a number of different subject matters, not just knitting but rag-rugging, creative felt-making and crochet, as well as sewing crafts. “Some workshops are much more popular than others. Participants come from all around the country and include all age groups from the very young and teenagers, through to retired ladies,” she said.
“2006 was an especially busy time for us in our workshop programme and we are looking forward to this continuing trend this year,” Elaine explained. Retailers, of course, are also buying into this whole idea of customer participation, by holding their own workshops, knit and natter courses and so on, and we fell that everything that can be done by way of encouraging more people to get creative helps to expand the whole yarn user market and is good for everyone engaged in the industry at every level.”
