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Woolies Joins Forces with Stephanie Weightman and Launches into Arts & Crafts
Listed under: Top Story
Published: Thursday, February 24, 2011
Woolies will be selling a range of crafting products, plus featuring how-to videos
Launched last week, the category includes nearly 1,500 products, including card-making equipment, paper craft tools, paints, pens and embelishments, and product prices range between £1.99 and £599.99.
Brands available on the site include Crafters Companion, My Craft Studio, Joanna Sheen, Circuit, Martha Stewart, Disney, DMC, Forever Friends and Keepsake card craft.
In time the company will be showing how-to video guides on its site, as well as written step-by-step breakdowns, and videos will be presented by well-known crafting personality Stephanie Weightman, who will also be creating a set of bespoke and exclusive crafts and card projects for Woolworths.co.uk.
The addition of the arts and crafts section is part of Woolworths.co.uk’s continued expansion and growth within the family market.
Shop Direct Group Retail Director Gareth Jones commented: “It’s a huge and diverse marketplace worth more than £2bn in the UK and it fits completely with Woolworth’s family brand.”
Shop Direct is the UK’s largest online and home shopping retailer and is home to nine home shopping brands including: Littlewoods, Woolworths.co.uk, very.co.uk, isme, Littlewoods Ireland, Littlewoods Europe, Additions, K&Co and Choice.
Brands available on the site include Crafters Companion, My Craft Studio, Joanna Sheen, Circuit, Martha Stewart, Disney, DMC, Forever Friends and Keepsake card craft.
In time the company will be showing how-to video guides on its site, as well as written step-by-step breakdowns, and videos will be presented by well-known crafting personality Stephanie Weightman, who will also be creating a set of bespoke and exclusive crafts and card projects for Woolworths.co.uk.
The addition of the arts and crafts section is part of Woolworths.co.uk’s continued expansion and growth within the family market.
Shop Direct Group Retail Director Gareth Jones commented: “It’s a huge and diverse marketplace worth more than £2bn in the UK and it fits completely with Woolworth’s family brand.”
Shop Direct is the UK’s largest online and home shopping retailer and is home to nine home shopping brands including: Littlewoods, Woolworths.co.uk, very.co.uk, isme, Littlewoods Ireland, Littlewoods Europe, Additions, K&Co and Choice.
