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Yarn Shop Owner Scoops Top Award
by Golnaz Alibagi
Listed under: News
Published: Thursday, January 21, 2010
The owner of a popular knitting shop has been voted one of the UK's top entrepeneurs by Dragon's Den star, Peter Jones.

Susan Cropper, who runs the incredibly popular and well-regarded yarn store Loop in Islington, beat off competition from hundreds of other entries in the BT Business Awards and is becoming something of a celebrity in the craft world.

Speaking to the Islington Gazette, Ms Cropper says, “For Loop to be one of the winners means so much to me. It has been a labour of love over the past few years and for all my hard work and passion to be recognised is fabulous. I have always been involved with textiles but this is my first shop.”

Commenting on the growth of the sector, she adds, “Fortunately, we're based in a great location and there are a lot of young families about. Lots of young women are knitting now and I would say my core clientele are ladies in their 20s to 40s. However, we have lots of older women and professional men too."

Head judge Mr Jones, who is well-known for his keen eye for business, believes the competition could not have come at a better time, saying, “The winners are bucking a trend, creating stand-out businesses, harnessing the developments of technology, and thriving. I was massively impressed with the standard of entries and diversity of the entrepreneurs, and I congratulate the winners for being selected.”

For a full interview with Susan Cropper and to learn more about the secrets of her success, make sure you check out the latest issue of Craft Business Magazine, available to download now.


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