HobbyCraft Hits the Big Screen
Listed under: News
Published: Thursday, November 12, 2009
One of the industry's most prestigious and well-known arts and craft chains has propelled the hobby sector into the limelight with the launch of a new eight week advertising campaign this month.
Retail chain, HobbyCraft, will be embarking on the project in a bid to revive its image and appeal to a broader customer-base. The advert – which officially aired on mainstream TV at the start of the month – will be appearing on a number of digital channels, including ITV and Channel Four. It will be the first time the company has invested in a TV-based asvertising campaign since 2006.
The initiative is just one of several new schemes by the firm to increase its profile over the past year, with the launch of a new glossy magazine also announced last month.
Commenting on the advertising campaign to trade magazine Retail Week, head of marketing, Lisa Looker, says, “We have changed what we are trying to communicate. We want HobbyCraft to be the place you come to be inspired and we want to make it relevant to today's lifestyle.”
The company has had a strong year in 2009, seeing sales of its craft products rise 15.2% over the past 12 months.
Retail chain, HobbyCraft, will be embarking on the project in a bid to revive its image and appeal to a broader customer-base. The advert – which officially aired on mainstream TV at the start of the month – will be appearing on a number of digital channels, including ITV and Channel Four. It will be the first time the company has invested in a TV-based asvertising campaign since 2006.
The initiative is just one of several new schemes by the firm to increase its profile over the past year, with the launch of a new glossy magazine also announced last month.
Commenting on the advertising campaign to trade magazine Retail Week, head of marketing, Lisa Looker, says, “We have changed what we are trying to communicate. We want HobbyCraft to be the place you come to be inspired and we want to make it relevant to today's lifestyle.”
The company has had a strong year in 2009, seeing sales of its craft products rise 15.2% over the past 12 months.
