Retailer Launches Major Ad Campaign
Listed under: News
Published: Wednesday, April 21, 2010
One of the country's top businesses will be embarking on its biggest ever marketing campaign in a bid to promote its commitment to quality, pricing and service over the next six weeks.
John Lewis, which currently boasts one of the most well-known and acclaimed haberdashery departments in the country, will be spending £6 million on the advertising campaign and is hoping the incentive will help boost its position in the marketplace over the next year.
Commenting on the project, Chris Inglis, director of marketing at John Lewis, says, “The key message the campaign conveys is that John Lewis is always there for you, whether you are setting up your first home, having a baby or just love shopping with us. We are there for all the important times, big or small.
“For a long time our 'Never Knowingly Undersold' campaign has been perceived as just a price promise, but it’s more than that: it’s about the total value we offer our customers, the quality of the products we sell and the added value shoppers receive with the service our partners offer. This is unique to John Lewis, and our visitors have told us time and time again how important this is to them – now seems the perfect moment to reinforce this message.”
John Lewis, which currently boasts one of the most well-known and acclaimed haberdashery departments in the country, will be spending £6 million on the advertising campaign and is hoping the incentive will help boost its position in the marketplace over the next year.
Commenting on the project, Chris Inglis, director of marketing at John Lewis, says, “The key message the campaign conveys is that John Lewis is always there for you, whether you are setting up your first home, having a baby or just love shopping with us. We are there for all the important times, big or small.
“For a long time our 'Never Knowingly Undersold' campaign has been perceived as just a price promise, but it’s more than that: it’s about the total value we offer our customers, the quality of the products we sell and the added value shoppers receive with the service our partners offer. This is unique to John Lewis, and our visitors have told us time and time again how important this is to them – now seems the perfect moment to reinforce this message.”
