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Sales Strategies
Listed under: Retail Clinic
Published: Friday, December 08, 2006
Jonathan Sharp, from Business Link Devon and Cornwall, provides some top tips on sales promotion for your business
These days, retailing is not simply about having the right products. Some sales strategies are needed if you are going to cater for your customers’ needs and maximise sales at the same time.
There are a number of techniques which can be used to encourage sales, some of which are highlighted below:
Sales promotion is designed to both encourage initial sales, but also repeat visits and purchases, so bear this in mind planning your activity and ensure your staff are fully acquainted with the items on offer, so that enquiring customers are offered a choice and matched to the best option
For more ideas on improving sales, visit http://www.businesslink.gov.uk or contact your local Business Link office
There are a number of techniques which can be used to encourage sales, some of which are highlighted below:
- Put products which are purchased on impulse close to the tills. This encourages people to pick one as they pay for other items.
- Attract the shoppers attention to new or reduced price items, by putting up in-store banners, posters and captions where they stand out.
- If a customer believes they are getting a good deal on a product, they may be more inclined to splash out on a more expensive items. Therefore it can be advisable to create a loss leader by reducing the price of one product to inspire this second purchase, if margins allow.
- Pricing products at odd values such as £2.95 instead of £3 is one of the more common tactics used to encourage purchasing.
- Offer multi buy promotions. If total revenue allows, do three for the price of two offers to increase multiple purchases.
- Try to group product together in similar categories, so that one purchase leads to a second related sale
Know what makes your customers tick. If men are put off by women’s craft products, put them in separate, well presented areas.
Sales promotion is designed to both encourage initial sales, but also repeat visits and purchases, so bear this in mind planning your activity and ensure your staff are fully acquainted with the items on offer, so that enquiring customers are offered a choice and matched to the best option
For more ideas on improving sales, visit http://www.businesslink.gov.uk or contact your local Business Link office
So does Business Link work with retailers? That is not my experience here in Cornwall, so I would be really interested to know how Businss Link works in other places in the UK
Barabra