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Traffic Jam
Listed under: Retail Clinic
Published: Friday, November 02, 2007
Slow or inefficient websites can send Christmas shoppers to your competitors as quick as you can say 'click'. IT expert Paul Brennan has the solution
Many craft businesses rely on their website, not only as a first port of call for sales enquiries and online purchases but also as the face of their company. With this in mind it is important to have web traffic management solutions in place to effectively and efficiently manage traffic to the website so that customers have a positive experience and want to visit it again.
Companies are always trying to improve the reliability, availability, scalability and security of their IT systems. This can be a tough task for businesses that don't have a team of dedicated IT staff to focus on strategic technology projects. Application acceleration and traffic management is one way to address the problem. This technology solves application performance issues by making networked and web-enabled applications faster, more reliable, secure and easy to manage. Such improvements are critical at times like Christmas when businesses often see an influx of traffic to the website. Without an effective solution in place website crashes can occur due to the pressures of an increase of visitors to the site. This can leave customers feeling frustrated and they may decide to take their custom elsewhere.
As more demands are made on websites, strategies must be put in place to ensure they run smoothly. Traffic management solutions can help prioritise users who are in the process of buying, and route traffic away from busy or inactive servers to avoid crashes and ensure pages load faster. Web traffic management should be a core consideration when setting up and managing a website. There are solutions available that can cater for small start-ups with a tight budget and minimal requirements, right through to more feature-rich products for companies with large websites and more complex requirements. There is a common misconception that web traffic management solutions are too expensive for the smaller business on a tight budget, but the price of a basic application starts in the region of £1,000. Therefore, it’s well worth looking into the solutions available for your company as without these solutions the costs of lost opportunities due to website crashes and a slow service may create lost sales.
Paul Brennan is chairman of Zeus Technology
Companies are always trying to improve the reliability, availability, scalability and security of their IT systems. This can be a tough task for businesses that don't have a team of dedicated IT staff to focus on strategic technology projects. Application acceleration and traffic management is one way to address the problem. This technology solves application performance issues by making networked and web-enabled applications faster, more reliable, secure and easy to manage. Such improvements are critical at times like Christmas when businesses often see an influx of traffic to the website. Without an effective solution in place website crashes can occur due to the pressures of an increase of visitors to the site. This can leave customers feeling frustrated and they may decide to take their custom elsewhere.
As more demands are made on websites, strategies must be put in place to ensure they run smoothly. Traffic management solutions can help prioritise users who are in the process of buying, and route traffic away from busy or inactive servers to avoid crashes and ensure pages load faster. Web traffic management should be a core consideration when setting up and managing a website. There are solutions available that can cater for small start-ups with a tight budget and minimal requirements, right through to more feature-rich products for companies with large websites and more complex requirements. There is a common misconception that web traffic management solutions are too expensive for the smaller business on a tight budget, but the price of a basic application starts in the region of £1,000. Therefore, it’s well worth looking into the solutions available for your company as without these solutions the costs of lost opportunities due to website crashes and a slow service may create lost sales.
Paul Brennan is chairman of Zeus Technology
