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Make Mine a Cocktail
Listed under: Trend Report
Published: Monday, June 30, 2008
Why small hats are big news for the industry
Less was definitely more at Ascot this year, with fascinators proving to be the most popular head gear of the week. Celebrities including Sarah Jessica Parker, Carla Bruni and Zara Phillips have recently propelled the trend into the limelight by appearing in public wearing smaller hats. Additionally, John Lewis recently announced a 22% increase in fascinator sales for the half year, confirming that small is definitely the new black in the hat world.
“Its astonishing how much things have changed over the past year or so,” explains Jane Taylor, hat designer for http://www.janetaylormillinery.com. “Two years ago, everyone was wearing big brimmed hats, and now customers are more interested in little cocktail hats and fascinators. Fashions are very much dictated by the most popular celebrities of the day. A few years ago big hats were the craze. This was due to the fact that many customers wanted to replicate the head gear Camilla Parker Bowles wore for her wedding. Now, with the success of the Sex and the City movie, little cocktail hats and fascinators are all the rage. A customer approached me the week after Sarah Jessica Parker was in the papers, asking me to make an identical version for her!
“I think cocktail hats are going to become an even bigger craze next year, as more people catch on to the trend. Consumers are increasingly seeking hand-made hats nowadays, which is great. Many of the items in shops at the moment are very similar and people want to express their individuality. Hats are definitely making a big comeback, its definitely a trend to watch!”
“Its astonishing how much things have changed over the past year or so,” explains Jane Taylor, hat designer for http://www.janetaylormillinery.com. “Two years ago, everyone was wearing big brimmed hats, and now customers are more interested in little cocktail hats and fascinators. Fashions are very much dictated by the most popular celebrities of the day. A few years ago big hats were the craze. This was due to the fact that many customers wanted to replicate the head gear Camilla Parker Bowles wore for her wedding. Now, with the success of the Sex and the City movie, little cocktail hats and fascinators are all the rage. A customer approached me the week after Sarah Jessica Parker was in the papers, asking me to make an identical version for her!
“I think cocktail hats are going to become an even bigger craze next year, as more people catch on to the trend. Consumers are increasingly seeking hand-made hats nowadays, which is great. Many of the items in shops at the moment are very similar and people want to express their individuality. Hats are definitely making a big comeback, its definitely a trend to watch!”
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Fascinators have been big for quite some time - we have many hens coming to us to organise fascinator workshops and we also run them as workshops for the general public, too. Many women don’t like wearing traditional, ‘full head’ hats and fascinators give them another option!